John Lamb, author of "The Greening of IT," is convinced companies can both make a profit and reduce their carbon footprint if they can only plop down the cash for the introductory costs.
"The initial investment to create a green IT program is certainly one of the main impediments in this difficult economy."
In an interview with IT Business Edge contributor Arthur Cole, Lamb cited server and data storage virtualizationas ways to cut costs. In addition to cutting power requirements by 50 percent, virtualization also reduces data center floor space requirements.
"Using virtual server techniques to replace 10 stand-alone physical servers with one large physical box that includes 10 virtual servers can easily reduce the required data center floor space by 80 percent. Practicing green IT promotes a "win-win" situation for all aspects of your data center: reduction in electric power, server cost, floor space, and management of the physical boxes."
An excerpt from "The Greening of IT" is available for download in the Knowledge Network.
Also take a look at several other Knowledge Network tools that will help your business move towards lower energy consumption.