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A New Use for Twitter: Poaching Customers

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Twitter is great for connecting, recruiting and selling. But you can now add "hunting" to that list. New Marketing Labs President Chris Brogan suggests Twitter can be used to poach customers from competitors, IT Business Edge blogger Ann All writes in a recent post.

 

To accomplish this, social-networking consultant Nathan Egan, founder of Freesource Agency says:

Using the third-party TweetDeck application, set up a permanent search for all variations of competitors' names, especially when used with loaded words like "sucks" or "hate." Then, follow these dissatisfied folks, and if they follow you back (as many folks more or less automatically do), you can send them direct messages offering better service or other incentives to switch.

It will be interesting to see a debate on this issue. While some may find this practice questionable, I'm sure there are many who consider this good business.

 

Fore more resources on Twitter and its uses, click on the following links to our Knowledge Network:

 

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