Microsoft is charging into the data warehouse industry in a big way with the purchase of DATAllegro for an undisclosed amount. The deal will very likely bring some order to a market segment that has seen a host of newcomers in the past decade all vying to carve out particular niches in the storage and organization of large data volumes.
DATAllegro focuses largely on very large warehousing needs, and multiple hundreds of terabytes, although its customer base is said to be rather small. The most obvious fit for Microsoft is to fold DATAllegro's technology into the SQL Server platform, which already boasts an enterprise-class business intelligence and warehouse module.
DATAllegro also has strong ties to Dell and EMC platforms, both of which count SQL users among their customers.
Microsoft is expected to keep DATAllegro's corporate structure largely intact, turning its Aliso Viejo, California, headquarters into the "Center of Excellence" for data warehousing.