dcsimg

It's Really All About Language

Arthur Cole

Is it just us, or are the terms "WAN optimization," "WAN acceleration," "application optimization" and "application acceleration" fairly interchangeable?

 

Aren't these really just the kinds of terms that savvy marketing departments concoct to make their products seem better than they really are? "You have WAN optimization, but do you have WAN acceleration?" "Their product will only accelerate the app. Ours will optimize it."

 

This would all seem rather silly were it not for the very real possibility that network administrators will start to fret that they don't have the right mix of WAN/app optimization/acceleration doodads sprinkled about and will start to blow capital budgets on a bunch of stuff they don't need.

 

It's a good thing none of us has ever fallen for that, right?


Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 

By submitting your information, you agree that itbusinessedge.com may send you ITBbusinessEdge offers via email, phone and text message, as well as email offers about other products and services that ITBbusinessEdge believes may be of interest to you. ITBbusinessEdge will process your information in accordance with the Quinstreet Privacy Policy.




Add Comment      Leave a comment on this blog post

Post a comment

 

 

 

 


(Maximum characters: 1200). You have 1200 characters left.

 

null
null

 

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 

By submitting your information, you agree that itbusinessedge.com may send you ITBbusinessEdge offers via email, phone and text message, as well as email offers about other products and services that ITBbusinessEdge believes may be of interest to you. ITBbusinessEdge will process your information in accordance with the Quinstreet Privacy Policy.

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 

By submitting your information, you agree that itbusinessedge.com may send you ITBbusinessEdge offers via email, phone and text message, as well as email offers about other products and services that ITBbusinessEdge believes may be of interest to you. ITBbusinessEdge will process your information in accordance with the Quinstreet Privacy Policy.