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Facebook Sues X-Rated Website to Protect Trademark

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I hate to say I told you so, but I knew Facebook wasn't through suing over website names. I alluded to the possibility that the company would have a problem with Apple trademarking "FaceTime" for its video calling services, but considering Facebook CEO Mark Zuckerberg and Apple CEO Steve Jobs are on good-enough terms to meet for dinner, that probably won't be an issue.

 

Facebook does, however, have a problem with an X-rated website known as "Faceporn." The New York Times reported over the weekend that Facebook filed a trademark-infringement lawsuit against the site on Oct. 15, asking the U.S. District Court for the Northern District of California to require Faceporn to give Facebook its Web domain and all revenue.

 

In court filings, Facebook alleges the X-rated social network "blatantly copied the Facebook logo, site and Wall trademark." As such, the company is suing to prevent dilution of its trademark and brand tarnishment. Facebook's Simon Axten told The New York Times:

We don't believe Faceporn should be able to trade on our name and dilute and tarnish our brand while doing so.

Facebook critics, of course, say trying to claim a trademark on ordinary English words like "face" or "book" is taking things a little too far.

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