Web 2.0 Works Better in the Enterprise

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We've been hearing for a while now that consumer technology is the tail that wags the enterprise dog and that consumers are more cutting edge than stodgy old businesses.


But guess what? It may just take boring old business types to wring some real value out of Web 2.0.


As ZDNet blogger Larry Dignan notes, the plug-and-play nature of Web 2.0 tools like mashups and wikis have spawned plenty of copycats -- the "next Wikipedia" or the "next Digg" -- but very few true innovations.


Folks like Salesforce.com, who are leveraging the Web to make jobs easier and businesses more profitable, are the real innovators.


Our Ken-Hardin recently made a similar point, writing in his blog that Web 2.0 is "a natural fit" in the enterprise, because users are more vested in, for instance, ensuring their wikis are accurate and useful. Folks in the workplace won't tolerate the kind of shenanigans that regularly show up on Wikipedia because it could affect their livelihoods.


We are already starting to see this in the software industry, points out this smart SandHill.com column.


Vendors are expanding their definition of innovation beyond new product features to encompass new and Web-enabled methods of development and delivery. They are also turning to their customers more than ever before, as a source of innovative ideas.