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Twitter Is Outlet for Job Angst

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Last month I wrote about the growing number of companies addressing the once-touchy topic of layoffs in their corporate blogs, many of them prompted by the need to answer posts written by dismissed employees on their personal blogs.

 

Now Twitter appears to be becoming the medium of choice for employees losing their jobs, as evidenced by the hordes of former Yahoo'ers who posted Tweets when the pink slips started to fly last week.

 

There's also The Media Is Dying, a Twitter feed that chronicles layoffs (and layoff rumors). The feed, geared toward those working in publishing and public relations, has attracted 3,000-plus subscribers, reports the New York Times.

 

Some big stories, such as reports of job cuts at Adweek and Brandweek, appeared on the feed before they showed up on more traditional Web sites.

 

As I wrote earlier this year, companies that ignore Tweets and other types of viral online communications often have to engage in some heavy-duty damage control. Twitter appears to be striking a chord with all kinds of disenfranchised folks, with one U.S. Army battalion warning of its popularity for posting "extremist ideologies and perspectives."

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