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SMBs Should Play up Strengths to Win Employees

Ann All

We blogged recently about how SMBs are being hit especially hard by a shortage of prospective employees with sought-after skills.

 

That blog left us a bit disheartened, so we were pleased to see Los Angeles Times columnist Karen Klein passing along some solid advice for SMBs on how to square off in the staffing stakes against big companies that are able to offer bigger salaries and more comprehensive benefits.

 

Among the tips that Klein includes in her column: Play up a culture that offers strong career paths for ambitious types looking for speedy advancement and employee access to even the most senior executives.

 

"With a smaller company, you get a ringside seat at everything from new-product launches to sales meetings and strategy sessions from the get-go," says the CEO of online consulting firm ActionCOACH.

 

An atmosphere that offers close relationships with coworkers is another advantage that SMBs typically have over their larger and more impersonal counterparts. And SMBs should consider offering stock options and performance bonuses if they are able, suggests Klein.


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