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Lenovo Hopes Support Deal Will Help It Win More SMB Customers

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Following its early 2006 entry into the U.S. marketplace, Chinese PC manufacturer Lenovo began pitching itself as a low-cost alternative to Dell -- and one that might especially appeal to SMBs, with features like virus recovery, easy network connectivity and automatic updates.

 

Since then, however, Lenovo has weathered its share of problems, including a couple of battery recalls and losing enough market share to be passed by rival Acer in the global PC stakes.

 

Lenovo is hoping that a recently inked tech support deal with IBM may help it turn around its fortunes. Lenovo Experts Live will provide a 24/7 help desk to assist SMBs and others with a wide range of tech issues. IBM will deploy and manage call center services, network transport and server operations for Lenovo.

 

Technical support is a sweet spot for vendors targeting the SMB market. Lenovo competitors such as HP offer remote support programs for their PCs.

 

Another SMB-friendly strategy recently adopted by Lenovo is selling its gear in a limited number of retail stores. Dell made a similar move recently, announcing a deal with retail behemoth Wal-Mart.

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