Following its early 2006 entry into the U.S. marketplace, Chinese PC manufacturer Lenovo began pitching itself as a low-cost alternative to Dell -- and one that might especially appeal to SMBs, with features like virus recovery, easy network connectivity and automatic updates.
Lenovo is hoping that a recently inked tech support deal with IBM may help it turn around its fortunes. Lenovo Experts Live will provide a 24/7 help desk to assist SMBs and others with a wide range of tech issues. IBM will deploy and manage call center services, network transport and server operations for Lenovo.
Technical support is a sweet spot for vendors targeting the SMB market. Lenovo competitors such as HP offer remote support programs for their PCs.
Another SMB-friendly strategy recently adopted by Lenovo is selling its gear in a limited number of retail stores. Dell made a similar move recently, announcing a deal with retail behemoth Wal-Mart.