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Jamaica Promotes BPO, not Just Beaches

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As some Indian outsourcing providers shun call center work, due to its low margins for profit and high margins for hassle, other countries are looking to provide offshore call center alternatives.

 

One such country is Jamaica, where local providers have recently won contracts with the likes of Delta, GE and American Express.

 

According to this destinationCRM article, the country's government has made "vigorous efforts" to promote Jamaica as an outsourcing locale. Interestingly, the article goes on to say that the government hasn't been as generous with its economic incentives as prospective outsourcing customers would like.

 

Other advantages include close proximity to the U.S. and plenty of English-speaking agents who earn two-thirds less than their American counterparts. Jamaican workers are also known for their low absenteeism and turnover rates, and high morale, according to the article.

 

Other Caribbean countries, most notably the Dominican Republic, hope to follow Jamaica's lead.

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