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Can Google Break the Business Barrier?

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Google is the undisputed king of search, commanding 60 percent of search advertising revenue. Its stock price is still in the stratosphere, and it even recently landed at the top of Fortune's "100 best companies to work for" in its first year of eligibility.

 

Yet despite efforts to build an enterprise search business and rumors of an online suite of software that could go head-to-head with Microsoft's Office, Google has yet to break the business barrier.

 

If consumer IT is now the tail that wags the enterprise dog, why can't Google capitalize on its success? It has Internet technology in spades, a huge and largely happy user base, and a seemingly unrivaled capability to manage data.

 

What it does lack, points out this ZDNet UK article, is a coherent enterprise strategy. Business customers want guaranteed security, service levels, product roadmaps -- all things that Google hasn't felt compelled to provide in its role as an Internet visionary.

 

If Google hopes to compete with companies like IBM, Microsoft and Oracle, it will have learn to appease the suits. Until it does, its attempt to win enterprise business will remain just that -- an attempt, and not a very plausible one at that.

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