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Salesforce is updating its customer data platform (CDP) to personalize sales and marketing efforts via AI.

Alteryx has unveiled an Assisted Modeling tool that promises to make it simpler to create analytics models based on machine learning algorithms.

Microsoft and Adobe Systems this week expanded their efforts to enable organizations to create dynamically create more flexible workflows.

Salesforce adds data visualization and analytics to its enterprise software empire.

Google announced today it plans to acquire Looker, a provider of data analytics tools delivered via the cloud for $2.6 billion.

The all-cash deal adds a set of software-as-a-service (SaaS) applications to a Google portfolio that already includes the BiqQuery data warehouse. Looker, which runs on the Google Cloud Platform, will officially become an arm of Google Cloud later this year. The two companies already have more than 350 joint customers.

The instance of blockchain that Salesforce plans to generally make available next year is based on a Hyperledger and Hyperledger Sawtooth.

Zendesk is differentiating itself by enabling organizations to more easily and quickly create an omni-channel customer experience at a lower cost by leveraging massive amounts of data that organizations are already starting to store on the AWS cloud.

Tableau Software is making available an update to its namesake data visualization and analytics software that adds support for geospatial data, in Tableau 2019.2.

Qlik Sense Enterprise gives organizations the flexibility to deploy modules based on either the amount of data they need to analyze or compliance requirements.

SAP has developed a series of add-on software offerings designed to reduce the time and effort required to integrate its diverse portfolio of applications not only with each other, but third-party apps.

SAP launched a series of cloud services, including its core HANA in-memory database, that can be deployed on multiple public clouds.

Additions to Salesforce Sales Cloud will increase the productivity of sales people by employing the Einstein AI engines to surface more actionable intelligence within the application.

With AI Blueprint, Verint is making a concerted effort to reduce the risks associated with investing in AI.

Salesforce announced that customers can embed analytics created using Einstein AI models into third-party apps such as supply chain and finance apps and developers can create custom AI models.

Looker extended its campaign to add versions of its analytics applications targeted at specific types of users with the beta release of Looker for Sales Analytics.

The goal for Salesforce is to leverage AI to automate a wide variety of routine tasks that ultimately conspire to make customer service representatives less productive.

Adobe has extended the reach of the Adobe Experience Cloud by adding capabilities developed by both Adobe as well as strategic partners such as ServiceNow and Microsoft.

SAP continues to make a case for rationalizing BI and analytics platforms that are typically strewn across the average enterprise.

While Oracle continues to offer individual applications, it is increasingly focused on enabling organizations to unify disparate business processes across an application portfolio that all share the same underlying database technology.