Attitudes are changing about data privacy and protection. That is a good thing. The not-so-good thing is that organizations are struggling to keep up with changing regulations.
Experts disagree about whether the U.S. needs a federal data privacy law to replace the patchwork that now exists.
Many of the largest tech and communication companies will be meeting with Congress to discuss data privacy and to present ideas for federal data privacy regulations.
The new policy will require app developers to share how data is collected and how that data is used. And the policy only applies to applications, not to Apple itself.
Like so many things, GDPR sounds good in practice, but struggles to work in the real world. Will American data privacy laws work that way, too?
Unfortunately, many large companies have turned consumers into products rather than selling to them. This approach to data may backfire.
Organizations can manage growing complexity generated by new privacy regulations like the California Consumer Privacy Act with a Customer Data Platform (CDP).