Sales Force Automation

Sales-force automation, or SFA, tracks and forecasts the sales process, helping to prevent duplicate efforts and identify key sales opportunities. SFA systems are often closely integrated with contact-management systems in suites referred to as customer-relationship management, or CRM. SFA systems handle order management and lead tracking, and advanced SFA extends to customers with custom portals. SFA systems must have enterprise-wide buy-in to succeed.


Articles

7 CRM Trends for 2014

Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts. More >

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform. More >

Microsoft Ups Its Game in CRM and ERP

Microsoft's update of Dynamics CRM is designed to help companies better serve empowered consumers. It is also refreshing Dynamics ERP with improved supply chain capabilities. More >

More Articles >

Interviews

Scribe Gives ‘Mary in Marketing, Sarah in Support’ Integration Capabilities

Integration as a role-based function.

More >

How Big Data Boosts CRM and Marketing

Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.

More >

Social Apps Not Subject to ROI Rigor

While adoption levels of social technologies are growing, many organizations are still struggling to come up with appropriate uses for them. A recent AIIM report titled "Social Business Systems - More >

More Interviews >

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data

Editor's Choice

Nine Questions to Ask When Selecting a Security Vendor

Security Staffing

You need it. They claim to have it. What questions should you be asking as you hunt for the "just right" vendor to help you defend against the most sophisticated and determined adversaries? 

 More >

Money Management Tools Help SMBs Predict Cash Flow

Why Higher Education Is Desperate for McAfee’s Comprehensive Security Approach

Cloud and Disaster Recovery/Business Continuity: A Perfect Fit

 

Articles  |  Interviews  |  Guest Opinions  | Slideshows

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