Sales Force Automation

Sales-force automation, or SFA, tracks and forecasts the sales process, helping to prevent duplicate efforts and identify key sales opportunities. SFA systems are often closely integrated with contact-management systems in suites referred to as customer-relationship management, or CRM. SFA systems handle order management and lead tracking, and advanced SFA extends to customers with custom portals. SFA systems must have enterprise-wide buy-in to succeed.


IT Getting a Grip on Mobile Apps

IT organizations appear to be getting better at managing enterprise mobile apps, according to an analysis of customer data from Fiberlink. More >

7 CRM Trends for 2014

Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts. More >

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform. More >

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Scribe Gives ‘Mary in Marketing, Sarah in Support’ Integration Capabilities

Integration as a role-based function.

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How Big Data Boosts CRM and Marketing

Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.

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Social Apps Not Subject to ROI Rigor

While adoption levels of social technologies are growing, many organizations are still struggling to come up with appropriate uses for them. A recent AIIM report titled "Social Business Systems - More >

More Interviews >

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making


SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data

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