CRM Solutions

Customer-relationship management (CRM) is a blanket term that covers the management of sales, opportunities and customer relations, as well as marketing information and processes. CRM brings the efficiency of technology into the otherwise highly interpersonal and hands-on art of sales with a variety of tools that allow the user to log, track and report on sales activities or other customer, vendor or partner contact. CRM is a leading market for open source and SaaS adoption, particularly by SMBs.




Articles

7 CRM Trends for 2014

Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts. More >

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform. More >

Microsoft Ups Its Game in CRM and ERP

Microsoft's update of Dynamics CRM is designed to help companies better serve empowered consumers. It is also refreshing Dynamics ERP with improved supply chain capabilities. More >

More Articles >

Interviews

Scribe Gives ‘Mary in Marketing, Sarah in Support’ Integration Capabilities

Integration as a role-based function.

More >

How Big Data Boosts CRM and Marketing

Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.

More >

Social Apps Not Subject to ROI Rigor

While adoption levels of social technologies are growing, many organizations are still struggling to come up with appropriate uses for them. A recent AIIM report titled "Social Business Systems - More >

More Interviews >

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data

Related IT Downloads

'Jugaad Innovation' Excerpt 'Jugaad Innovation' Excerpt

Western companies should look to emerging markets in India, Brazil, China and Africa for new, bottom-up strategies for reduci...

RFID ROI Calculator RFID ROI Calculator

Compare the costs of manual inventory and equipment loss against the cost of implementing RFID....

CRM Request for Proposal Template CRM Request for Proposal Template

Create a customized RFP to meet your organization's CRM software acquisition needs....

Developing Viable ROI Solutions to Justify New IT Infrastructure Projects Developing Viable ROI Solutions to Justify New IT Infrastructure Projects

Proving lower costs, high revenue and better productivity are always the key.

...

More IT Downloads>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.