Customer-relationship management (CRM) is a blanket term that covers the management of sales, opportunities and customer relations, as well as marketing information and processes. CRM brings the efficiency of technology into the otherwise highly interpersonal and hands-on art of sales with a variety of tools that allow the user to log, track and report on sales activities or other customer, vendor or partner contact. CRM is a leading market for open source and SaaS adoption, particularly by SMBs.
IT organizations appear to be getting better at managing enterprise mobile apps, according to an analysis of customer data from Fiberlink. More >
Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts. More >
A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform. More >
Integration as a role-based function.More >
Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.More >
While adoption levels of social technologies are growing, many organizations are still struggling to come up with appropriate uses for them. A recent AIIM report titled "Social Business Systems - More >
While budget expectations remain relatively flat, confidence levels among IT departments in their ability to fulfill business needs are increasing.More >
Proving lower costs, high revenue and better productivity are always the key....