Customer-relationship management (CRM) is a blanket term that covers the management of sales, opportunities and customer relations, as well as marketing information and processes. CRM brings the efficiency of technology into the otherwise highly interpersonal and hands-on art of sales with a variety of tools that allow the user to log, track and report on sales activities or other customer, vendor or partner contact. CRM is a leading market for open source and SaaS adoption, particularly by SMBs.
Small and medium-sized businesses are interested in unified communications, but are buying only gear that will help them in the here and now. Most have put presence-based packages with longer ROI More >
Among tax cuts and credits, more bailout fund requirements, and restrictions on executive pay packages, the American Recovery and Reinvestment Act of 2009 (ARRA) also includes a section that expands More >
Interest in software-as-a-service appears to be growing in much of the world, with a recent Gartner survey showing that 77 percent of North American companies plan to increase their SaaS deployments More >
Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.More >
While adoption levels of social technologies are growing, many organizations are still struggling to come up with appropriate uses for them. A recent AIIM report titled "Social Business Systems - More >
Lora Bentley spoke with Charles Lupien, an associate at the Canadian law firm of Fasken Martineau, about Canada's new anti-spam act and what it will mean for those who do business in Canada or with More >
You can rapidly deploy scalable applications in the cloud by leveraging the key features of flexibility, scalability and on-demand resources.More >
Proving lower costs, high revenue and better productivity are always the key....