CRM Solutions

Customer-relationship management (CRM) is a blanket term that covers the management of sales, opportunities and customer relations, as well as marketing information and processes. CRM brings the efficiency of technology into the otherwise highly interpersonal and hands-on art of sales with a variety of tools that allow the user to log, track and report on sales activities or other customer, vendor or partner contact. CRM is a leading market for open source and SaaS adoption, particularly by SMBs.


IT Getting a Grip on Mobile Apps

IT organizations appear to be getting better at managing enterprise mobile apps, according to an analysis of customer data from Fiberlink. More >

7 CRM Trends for 2014

Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts. More >

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform. More >

More Articles >


Startup SteelBrick Aims to Plug CPQ Hole in Ecosystem

The SteelBrick startup is working to seal up a gap in's ecosystem with its configure, price, quote (CPQ) product.

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Scribe Gives ‘Mary in Marketing, Sarah in Support’ Integration Capabilities

Integration as a role-based function.

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How Big Data Boosts CRM and Marketing

Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.

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More Interviews >

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making


SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data

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