CRM Solutions

Customer-relationship management (CRM) is a blanket term that covers the management of sales, opportunities and customer relations, as well as marketing information and processes. CRM brings the efficiency of technology into the otherwise highly interpersonal and hands-on art of sales with a variety of tools that allow the user to log, track and report on sales activities or other customer, vendor or partner contact. CRM is a leading market for open source and SaaS adoption, particularly by SMBs.




Articles

IT Getting a Grip on Mobile Apps

IT organizations appear to be getting better at managing enterprise mobile apps, according to an analysis of customer data from Fiberlink. More >

7 CRM Trends for 2014

Social and mobile CRM are among trends that will continue to gain momentum in 2014, predict industry experts. More >

Customer Engagement Growing Focus for Salesforce Users

A Bluewolf survey found Salesforce users are emphasizing customer engagement and are also more interested in developing applications on the Saleforce platform. More >

More Articles >

Interviews

Scribe Gives ‘Mary in Marketing, Sarah in Support’ Integration Capabilities

Integration as a role-based function.

More >

How Big Data Boosts CRM and Marketing

Jill Dyché, vice president of Thought Leadership at SAS, explains to IT Business Edge’s Loraine Lawson how Big Data can help marketing and customer relations reap more value from their CRM tools.

More >

Social Apps Not Subject to ROI Rigor

While adoption levels of social technologies are growing, many organizations are still struggling to come up with appropriate uses for them. A recent AIIM report titled "Social Business Systems - More >

More Interviews >

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data

Editor's Choice

Five Tips to Build a Brand in 2015

Security Staffing

In the coming year, the technological connectedness of everyone on Earth will reach a level never before experienced by humanity. The old rules don't apply in this world. New rules must be developed.

 More >

Software Lets You Spin Private-Cloud Big Data Clusters

The Battle over Law Enforcement and Cell Data

The SDDC: Still a Work in Progress

Nimble Storage Connects Hybrid Array to Fibre Channel

 

Articles  |  Interviews  |  Guest Opinions  | Slideshows

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