Advertising and Marketing

Without marketing, no one would be aware of what products or services they might buy. And without selling, none of those products or services would be bought. Within IT, it's not just about "selling" projects to the bosses. As in general, it's important to tailor messages to specific constituents and use multiple channels to spread the news about new deployments, pilot projects and available technologies. Working with IT, smart marketers strive to improve both their products and their customers' experience.


Articles

Can Google Apps Unseat Microsoft in the Enterprise?

Buoyed by cloud and mobile adoption, Google Apps is winning enterprise customers. Office 365 is Microsoft's alternative to Google Apps. How do they compare? More >

Morphing Words Just the Way of the World-Not Just the Web

Every day, it seems, we encounter strange new words on the Web. Twiller? That sounds like Elmer Fudd referring to a certain Michael Jackson album. Greenlashing? Oh, that's from a savage fight in the More >

Make DBAs Part of the Solution

"What we got here is ... failure to communicate."   That iconic line, perfectly delivered by the great Strother Martin in the film Cool Hand Luke, aptly sums up the relationship between security More >

More Articles >

Interviews

Chatting with DataChick: Karen Lpez on Choosing the Right Tools

What's a good resolution for 2012? "Love Your Data," says avid Twitter user and data modeling expert Karen Lpez, aka @datachick, citing her trademark mantra. Lpez has attracted nearly 5,000 More >

When There's No API: Kapow's Unique Approach to Integration

John Yapaola, CEO of Kapow Software, says there's a broad assumption that APIs will solve integration on the Web. But what do you do when there's no API? Yapaola explains Kapow's unique approach to More >

Managing the Internet's Growing Complexity

Carl Weinschenk spoke to Steve Garrison, the vice president of marketing for Infoblox.   The explosion of devices, their mobility and the virtualization of operating systems radically increase More >

More Interviews >

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data

Editor's Choice

Which Web Programming Language Is Most Secure?

Security Staffing

Take a deeper look into the security of a number of the most popular programming languages, including .NET, Java, ColdFusion and ASP.

 More >

Red Hat Outlines Container Strategy

The Green Data Center in the Real World

Riverbed SteelFusion 3.0 Provides Faster Branch Office Consolidation

 

Articles  |  Interviews  |  Guest Opinions  | Slideshows

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