Customer-relationship management (CRM) is a blanket term that covers the management of sales, opportunities and customer relations, as well as marketing information and processes. CRM brings the efficiency of technology into the otherwise highly interpersonal and hands-on art of sales with a variety of tools that allow the user to log, track and report on sales activities or other customer, vendor or partner contact. CRM is a leading market for open source and SaaS adoption, particularly by SMBs.
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Articles & Interviews
Putting Profitability into Customer Experience Management
Ann All spoke with Lior Arussy, founder of the Strativity Group , which provides proprietary research tools, strategic analysis, business planning and customer experience innovation design ro help its clients operationalize profitable customer experience strategies. Arussy co-authored... More >
Marketing and More in 'The Facebook Era'
Ann All spoke with Clara Shih, developer of Faceconnector, the first business application on Facebook , and author of “ The Facebook Era ,” a business bestseller featured in the New York Times and used as a textbook at Stanford and Harvard Business School. "The Facebook... More >
Taking an All-or-Nothing Approach to SaaS
Interest in software-as-a-service appears to be growing in much of the world, with a recent Gartner survey showing that 77 percent of North American companies plan to increase their SaaS deployments and 64 percent of European companies plan to do so. One of the most interesting takeaways from... More >
CRM without Compromise: A Strategy for Profitable Growth
Learn how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to promote sustainable, profitable growth.
Salesforce.com Updates Mobile CRM for iPhone 3.0 OS
Salesforce.com announced a new version of its mobile customer relationship management (CRM) application tailored for use with Apple's recently released iPhone 3.0 operating system . Users that have upgraded to the new mobile operating system will be able to access data from their Salesforce.com and Force.com... More >
RIM and SAP Team to Deliver Mobile CRM
RIM and SAP released BlackBerry Sales Client for SAP CRM at the Sapphire 2009 event this week. The mobile application enables BlackBerry users to access client data from within their company's SAP CRM system, reports vnunet . In addition, the application provides users the ability to push changes in customer information... More >
Oracle Intros Oracle Application Integration Architecture 2.4
Oracle has released Oracle Application Integration Architecture 2.4, providing a complete way for organizations to integrate end-to-end business processes across a range of custom, Oracle or third-party applications, according to the press release . AIA 2.4 offers out-of the box Process Integration Packs for Oracle... More >
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