KeyBank Puts BI on the Map for Better Branch Analysis
Bank Systems & Technology on November 01, 2006
Lots of pundits mention the combination of business intelligence and location technologies as an emerging trend that will impact companies' BI strategies. The future is now at Ohio's KeyBank, which recently conducted a pilot of a simulation modeling tool from MapInfo. The tool helps the bank assess the effect of changes to its branch network, including the opening, closing or relocation of offices. KeyBank has consolidated several branch locations, based on the system's recommendations. No additional hardware was required for the implementation, which took about six months to complete. The product crunches demographic, geographic and customer transaction numbers, comparing them to consumer behavior models created with KeyBank's help.
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