Made-to-Order CRM Suits Canadian Retailer

ITBusiness.ca on June 08, 2006

Canadian retailer Harry Rosen Menswear appears to have done a lot of things right in its implementation of a customized version of Sage Software's CRM SalesLogix. The goal was to offer highly individualized seasonal offerings and recommendations for each customer instead of lumping them into broad demographic categories. The company integrated its CRM system with the point-of-sale system to allow sales associates to quickly and easily pull up customer preferences and other relevant data. They can also check on inventory across the chain in real time. Associates can share data between the company's 16 retail locations and segment its 500,000 customers by purchase preferences, including how often the customer shops, average purchase price and brands most often purchased.