:: EXECUTIVE BRIEFINGS ::
If you talk to most data center design experts about improving energy efficiency, you generally get recommendations on expensive new cooling technologies or infrastructure improvements. Wally Phelps at AdaptivCool talks turkey about the simple things you can do to save energy. And there are a number of them.
One of the chief obstacles in creating the green data center is the myriad ways in which energy consumption can be measured and interpreted. Juniper Networks and Ixia are the latest to devise a standard measurement framework that hopes to provide a reliable, accurate means to compare one device against another. They call it the Energy Consumption Rating. Ixia's Sunil Kalidindi explains the concept behind the initiative and how it will benefit the industry at large.
General Electric spokesperson Peter O'Toole discusses the company's partnership with Google on green energy: Why the companies decided to join forces on this issue, what they hope to accomplish generally, and the particular project that is of first importance.
Going green in IT is touted as a way to reduce energy costs. But how do you demonstrate the cost savings to the CFO? Chris O'Connor, vice president Tivoli strategy and marketing and IBM Software Group Green, explains how companies are measuring the impact of their green IT initiatives in real dollars.
