Why the Mobile 'Pocket Office' Is Inevitable and Good for Business

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A unified solution is in demand

The enterprise world is approaching a similar turning point marked by the emergence of comprehensive "all-in-one" communication and collaboration solutions, which unite the tools professionals already use. Whether this is via "app constellations," collections of popular apps bought up by large mobile app companies and synched up to work tightly together, or a single app that seamlessly integrates all the purpose-built functions performed by separate apps, the end effect is a unified solution accessible on any device. Many employees are primed to use these new mobile-driven platforms productively because they've already been through the transition once in their personal lives.

The proliferation of technology and mobile accessibility will only continue to blur the lines between personal and enterprise device usage. Businesses that welcome the BYOD movement and empower their "pocket office" users will be poised to reap the benefits of increased employee productivity and morale. Those that resist adopting formal policies will quickly become obsolete.

The rise of mobile technology has significantly increased the use of personal devices in the workplace. In fact, personal "pocket office" devices tucked discreetly inside a purse or coat pocket are the tools powering many of today's business professionals.

Yet, a surprising number of businesses continue to neglect addressing the "pocket office" in an official capacity — 60 percent of companies in 2013 had no personal device policy in place. Businesses that do create formal policies often focus on restricting usage and struggle to balance employee expectations with the need for security and a consistent company standard of communication.

Whether companies like it or not, the proliferation of mobile devices in the workplace will only grow, as employees desire the same mobile-driven productivity professionally that they enjoy personally. The time is ripe for businesses to harness the mobile tide and use it to empower productivity, rather than fight the current. In this slideshow, Rony Zarom, founder and CEO of Watchitoo, discusses four reasons why the "pocket office" movement is not only inevitable, but also an incredible opportunity to energize your business in 2015.


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