Why Email Is a Business’ Greatest Untapped Resource

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Prevent the Loss of Intellectual Property

Intellectual property (IP) is an organization’s most valuable asset, and companies need to do everything in their power to protect it. According to a report by the Association of Certified Fraud Examiners, organizations worldwide lose five percent of their revenue to fraud – with much of it attributable to the theft of IP.

To mitigate IP theft, businesses can employ proactive tactics to predict and prevent future loss. For instance, using data analytics, businesses can identify if employees are sharing proprietary information over email with competitors or outside groups. While companies cannot stop an IP leak from actually happening, they can put a stop to critical information sharing before it is widely spread, and identify trends in the email so they can flag if suspicious activity arises again in the future.

Despite the rise of numerous competing technologies, such as Slack and Communities, email remains the number one tool for business communication. According to a report by The Radicati Group, the number of worldwide email accounts continues to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018. With email so widely used, there is a huge opportunity to leverage the data it houses to unearth vast insights into everything from customer interactions to HR processes. This can be invaluable in alerting organizations to key opportunities, trends or risks.

So why aren’t more businesses analyzing communications information to make smarter decisions about the ways in which they operate, both internally and with external stakeholders like customers, prospects and partners?

To help businesses understand the value email analytics presents, Greg Arnette, founder and CTO of Sonian, has identified five ways enterprises can use email analytics augmented by machine learning to surface insights that can help them ward off risk and meet or exceed goals across their organizations.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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