What's Next After the EMV Migration? Tokenization

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Minimize Data Exposure

A key advantage of tokenization is that it enables data consolidation. With sensitive data only stored on tokenization servers, where they are encrypted and highly protected, businesses are able to reduce data exposure and decrease data duplication, minimizing costs and risks linked to relying on multiple databases and multiple data management points.

As one of the last countries in the world, the U.S. will migrate to an EMV-based payments infrastructure on October 1, 2015. By then, Visa and MasterCard alone will have issued more than 550 million chip and pin cards. While migration to an EMV-based payments infrastructure is a significant step in securing payment data, it won't eradicate all risks.

Typically, payment data flows from the customer in the swipe of the payment card, via the merchant's point-of-sale terminal, to the acquirer and then onward to the card association for payment validation. When an EMV chip is embedded in a card, it helps ensure that the card being used is real and that it in fact belongs to the person using it, thereby drastically reducing the risk of stolen or counterfeit cards in comparison to traditional magnetic stripe cards.

These chip and pin cards are a vast improvement for preventing counterfeit use in comparison to traditional magnetic stripe cards. However, security controls still need to be put in place to protect cardholders' confidential information on payment cards not just at the moment the card is swiped or dipped, but all the way through the transaction process. To secure data in-transit, merchants are turning to tokenization.

In this slideshow, Malte Pollman, CEO of Utimaco, a leading manufacturer of hardware-based security solutions, looks at how merchants will need to take extra steps toward encryption and tokenization if they want to truly secure transactions.


Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

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