What Microsoft’s Acquisition of Nokia Will Mean for Enterprises

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While we have focused here on the U.S. market, emerging markets represent a huge opportunity for Microsoft to expand. Microsoft will now be able to leverage Nokia’s install base in markets such as China and India, where retail and logistics operations are already set up and ready to deploy devices. If Microsoft is able to penetrate just a small percentage of the emerging market, that will have a tremendous impact on its market share.   

Let’s face it. Microsoft has not been successful when it comes to the adoption of its mobile operating system. Android and Apple make up the majority share of new enterprise device purchases; however, BlackBerry has a significant enterprise market share, especially among security-conscious financial institutions. Despite deep relationships with IT executives, Microsoft has not been able to break into the enterprise mobile conversation because of the lack of support of the rank and file employees for the devices running windows mobile. But, with Microsoft’s recent announcement that it is acquiring Nokia Devices & Services for $7.2 billion, this could all change. Here are five predictions, from communications lifecycle management (CLM) company Tangoe, on the future of enterprise mobile device adoption.

 

Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

 
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