What BlackBerry 10 Means for the Enterprise

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With the release of BB 10, BlackBerry can now say that it has created a device with a user experience that rivals that of any smartphone on the market. For example, with "BlackBerry Balance," users can partition their personal and professional applications, thus essentially creating two separate devices on the same phone. Why is this so significant? With both a work profile and a personal profile, users can manage both sides of their life (work and personal) without sacrificing any security or privacy. This feature alone is argument enough for IT administrators to throw BYOD out the door and return to the days when BlackBerry ruled the enterprise.

It was not long ago that the word “smartphone” was synonymous with BlackBerry, especially in the enterprise market. Needless to say, the world changed with the introduction of the iPhone in 2007 and, in fact, neither the enterprise nor consumer smartphone markets have stopped evolving since.

In that time, companies such as Apple and Google have turned the enterprise world on its head by showing users innovative features and functionalities that they didn't even know they wanted. Ultimately, enterprise users began to demand that their organizations either provided or enabled iPhones and Androids with enterprise applications in order to perform their jobs. The result? Organizations have since given into the demand and are now increasingly looking for methods to secure and manage the plethora of devices that need to be supported. Thus the era of BYOD.

While many have questioned BlackBerry’s ability to compete in this new market, many now see the launch of BlackBerry 10 (BB 10) as a second chance for the company to capture back its enterprise users as well as keep its current users from defecting. After all, the core of BlackBerry's 80 million users has always been in the enterprise market. With the release of BB 10, the company is making its biggest and most significant push to date in providing a mobile experience that caters to both the enterprise and the consumer markets. Whether this launch will serve to be a game changer remains to be seen; however, there are plenty of reasons to believe that BB 10 will have a positive impact in the enterprise space. According to Dipesh Mukerji, senior director of product strategy & marketing, Kony Solutions, BlackBerry 10 will affect enterprise mobility in the following ways.


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