In many ways, Apple is a victim of its own success. The mass market and consumers of Apple products look forward to every WWDC. In the past, Apple has released products at the conference that have changed our lives, such as the iPod, iPhone and iPad. Therefore, when WWDC rolled around at the beginning of June, the same high expectations were there.
Ever since the release of the first iPad, Apple has come short of meeting the expectations of the mass market and its consumers. Although these incremental updates are spectacular in many ways, they fall short of the expectations that shareholders, investors and even the general public have of Apple's innovation abilities due to its prior success.
While these updates enhance the user experience, once the initial fervor dies down, this new update most likely won't move the Apple stock and enable the company to blow out its numbers like it once did. Regardless, iOS 7 truly is a great operating system upgrade and is Apple's most significant smartphone operating system update since iOS 3, with a redesign, updates to settings, iTunes Radio, enhancements to existing apps and more.
Dipesh Mukerji, senior director of Product Strategy & Marketing at Kony, Inc., discusses his top seven features in the upcoming iOS 7 release.
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