When CIOs and CTOs turn to social networks, what are they tech-talking about? Logicalis, an international IT solutions and managed services provider, conducted its fourth annual “Top 10 Tech Trends to Watch” study in December 2012 to find out. The study, which analyzes CIOs’ and CTOs’ social media conversations, helped Logicalis determine the important buzzwords and trends on top IT execs’ minds. Least surprising was the experts’ in-depth discussions about the cloud. Most surprising was the fact that two of the top 10 topics included in-depth discussions about managed services.
“There’s no better way to find out what’s on customers’ minds than to tap into their social media buzz and hear just what they’re talking about,” says Lisa Dreher, vice president of marketing at Logicalis. “Hearing first-hand what topics and concerns CIOs and CTOs are posting in blogs, forums, Facebook and Twitter gives us critical information that we can use to tailor our services to meet their needs. It’s something every company should do at periodic intervals throughout the year, but particularly as the year winds down. End-of-year discussions like these indicate clear trends that can drive innovation.”
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