Top Managed Service Provider Trends and Challenges

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Cloud economics

MSPs and their customers are taking advantage of cloud economics to cut email hassles and costs. Preserving valuable business data is the most common concern (68.2 percent), with protecting IP and other critical information as the second highest concern (54.5 percent). This is no surprise, considering there's never been more data for businesses to maintain a complete and easy-to-access archive, to comply with government mandates, industry regulations and corporate policies. Customers need to find exactly what they need, whenever they need it. Without access to all relevant email messages and file attachments, businesses can face many issues, including revenue loss, fines, sanctions and other penalties.

Sonian, a pioneer in cloud-based email archiving, surveyed a wide range of managed service providers (MSPs) to gain insight into their current challenges and the strategic approaches they're using to generate new business and build relationships with partners.

The population consisted of various types of MSPs that manage enterprise and SMB accounts for a variety of customers. Respondents included professionals in executive business development, sales, marketing and product management roles. The survey targeted MSPs in North America, but also had broad promotional reach online, via email and through social media.

Despite the diverse population of respondents, the survey unveiled a common and consistent theme: MSPs want to increase revenue and find partners who will provide the support for success. In the survey, MSPs acknowledged the solutions must meet the ever-evolving needs of their customers, provide healthy margins, and reduce the need for additional resources.

In this slideshow, Greg Arnette, founder and CTO, Sonian, discusses the survey findings in more detail.


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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