Top Managed Service Provider Trends and Challenges

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New business and strategic partnerships

Driving new business (77.27 percent) and finding go-to-market partners (59.1 percent) are the two primary areas of focus for MSP professionals. Professionals with varying job roles, degrees of responsibility and decision-making authority see themselves as stakeholders in the growth and success of their businesses. 45.5 percent of respondents also said they're looking for ways to increase new product attach rates, while 40.9 percent are also focused on overcoming technology capability challenges. Finding the right partners to increase profits is a common theme in the survey responses.

Sonian, a pioneer in cloud-based email archiving, surveyed a wide range of managed service providers (MSPs) to gain insight into their current challenges and the strategic approaches they're using to generate new business and build relationships with partners.

The population consisted of various types of MSPs that manage enterprise and SMB accounts for a variety of customers. Respondents included professionals in executive business development, sales, marketing and product management roles. The survey targeted MSPs in North America, but also had broad promotional reach online, via email and through social media.

Despite the diverse population of respondents, the survey unveiled a common and consistent theme: MSPs want to increase revenue and find partners who will provide the support for success. In the survey, MSPs acknowledged the solutions must meet the ever-evolving needs of their customers, provide healthy margins, and reduce the need for additional resources.

In this slideshow, Greg Arnette, founder and CTO, Sonian, discusses the survey findings in more detail.


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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