This year presents an interesting -- and relatively new -- opportunity for brands to increase their direct-to-consumer relationships. Limited retail floor space and an increasing number of online-only shoppers means a brand’s website has a much greater influence on sales and brand loyalty than most people think.
And the reality is that when the website is designed correctly, the potential to inspire greater loyalty, engagement and sales increases significantly. Here are the top five ways brands can better leverage their websites this holiday season to drive sales and increase the direct-to-consumer relationship, from Kelly O’Neill, senior director of commerce, Acquia.
Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ... More >>
In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ... More >>
The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ... More >>