Top Five Ways to Boost Retail Websites for the Holidays

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Think about all the information a consumer needs when he or she considers a purchase. Whether it’s product information, ratings, reviews, social generated content or a combination of these things, an effective website allows consumers to find and digest information in a way that makes the most sense for them. Blending content with community (i.e. social interactions) to create a rich, immersive and informed shopping experience is extremely effective in building brand loyalty.

This year presents an interesting -- and relatively new -- opportunity for brands to increase their direct-to-consumer relationships. Limited retail floor space and an increasing number of online-only shoppers means a brand’s website has a much greater influence on sales and brand loyalty than most people think.

And the reality is that when the website is designed correctly, the potential to inspire greater loyalty, engagement and sales increases significantly. Here are the top five ways brands can better leverage their websites this holiday season to drive sales and increase the direct-to-consumer relationship, from Kelly O’Neill, senior director of commerce, Acquia.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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