Top 5 Trends Affecting Women-Owned Micro Businesses

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A Bright Future  

With women-owned micro businesses continuing to become a major part of the U.S. economy, more opportunities than ever before continue to become available. According to the survey respondents, 72 percent of women micro-business owners say that they have many more prospects than women of prior generations and only 3 percent believe that they have fewer opportunities, highlighting that times have changed for the better for women in business.

Micro businesses – defined as a business with fewer than 10 employees – are a major part of the U.S. economy. From catering companies and jewelers to accountants – smaller businesses are continuing to grow across communities. And it turns out that women own most of these businesses. In fact, the U.S. Census Survey of Business Owners found that the number of women-owned businesses increased by almost 27 percent between 2007 and 2012.

It’s no surprise that more businesses than ever are being started by women, as 2016 has been an exciting year for female leaders both in business and in government. To better understand the challenges and opportunities presented to women leaders, especially micro-business owners, Vistaprint conducted a survey of 1,200 respondents in the U.S. and UK.

The following slideshow highlights the trends found within the survey, including areas of business growth, challenges, personal satisfaction, networking and prospects for the future.


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