Top 5 Trends Affecting Women-Owned Micro Businesses

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Networking Opportunities

As a way to share ideas, tips and successes, women micro-business owners rely on networking with peers more than ever. While many business owners may look at successful and well-known business owners to follow their lead, 63 percent of respondents prefer to find inspiration from peers in their own micro business community.

Networking events give women micro-business owners the opportunity to meet and connect with peers to better understand opportunities and challenges they face while running a business.

Micro businesses – defined as a business with fewer than 10 employees – are a major part of the U.S. economy. From catering companies and jewelers to accountants – smaller businesses are continuing to grow across communities. And it turns out that women own most of these businesses. In fact, the U.S. Census Survey of Business Owners found that the number of women-owned businesses increased by almost 27 percent between 2007 and 2012.

It’s no surprise that more businesses than ever are being started by women, as 2016 has been an exciting year for female leaders both in business and in government. To better understand the challenges and opportunities presented to women leaders, especially micro-business owners, Vistaprint conducted a survey of 1,200 respondents in the U.S. and UK.

The following slideshow highlights the trends found within the survey, including areas of business growth, challenges, personal satisfaction, networking and prospects for the future.


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