Tips to Counter Emerging Privacy Risks

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Many people believe that if they don’t click on a banner ad, the banner can’t track them. Think again. Even if a banner ad is not clicked, data about consumers and their online behavior can still be collected, used and manipulated. By simply viewing an ad, the advertising company has almost as much access to information as the website itself. Third-party advertising networks use a variety of techniques to track and profile users and to gauge the effectiveness of ads, including embedding cookies in browsers, which can track consumers just by the simple act of visiting a website.

Most people know what cookies are or know not to click on suspicious links, but there are a number of hidden online hazards that could present risks to unsuspecting consumers. Anonymizer, Inc., a global leader in online privacy, anonymity, and identity protection solutions, is observing National Cyber Security Awareness Month by shedding light on privacy risks of which users may not be aware.


Related Topics : Unisys, Stimulus Package, Security Breaches, Symantec, Electronic Surveillance

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