We have all been weathering an “economic tsunami” for the past several years, and although it appears the worst part of the storm is behind us, the seas have hardly calmed. The unemployment rate hovers around 8 percent for unemployment and around 18 percent for underemployed. Companies and organizations are still in pain (they want to deliver exponential growth to the top and bottom line), but they are only willing to invest in a fresh and proven branded product (YOU) with a track record of delivering results – if you are not in this category, you will not be the sought-after solution provider.
According to management expert and author Michael D. Brown, in today’s competitive, roller coaster world, you’re either a distinct and competitive brand or an extinct generic. In order to survive, prosper and achieve great success, you must become a distinct and competitive personal brand (yes, you need to become a personal brand). It is when you develop this brand that you will be able to deliver the experience that people are willing to invest the time and money it takes to recruit, hire, promote, train, and pay an employee in a high-skill, high-wage job.
There are still great opportunities for unemployed and underemployed individuals to improve their personal, professional and economic situation by mastering the formula, 4Ps + 3Ws + 1FP, and standing out. According to Brown, failing to master this formula will render you generic and receiving anemic to no attention, opportunities or investment. The proven formula to standing out and being the chosen solution provider is 4Ps + 3Ws + 1FP.
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