The Winning Formula You Need For a New Job

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  • Product: Prepare yourself for a new/better job through professional development (continued education, research, networking, and so forth), ensuring you have a branded product (you) that is fresh and relevant for today’s marketplace and or customers.
  • Price: Sell your value to prospective/current employers - it’s not about how great you are, but how great you can make the person or entity purchasing your branded product. Not knowing and successfully selling your value with conviction can result in a Ramen Noodle compensation package.
  • Placement: Aspire for the right job - to truly build a brand and a rewarding career, you need to select jobs that you can be passionate about and one that helps you reach your goals and dreams. Clearly understand the market and company you want to work in and place your branded product (you). Remember, selling great beef at a vegetarian convention is useless.
  • Promotion: Devise a plan to get the word out about the great you – your branded product. Be sure to promote your brand in places, environments or events where the prospective buyers are most present.

We have all been weathering an “economic tsunami” for the past several years, and although it appears the worst part of the storm is behind us, the seas have hardly calmed. The unemployment rate hovers around 8 percent for unemployment and around 18 percent for underemployed. Companies and organizations are still in pain (they want to deliver exponential growth to the top and bottom line), but they are only willing to invest in a fresh and proven branded product (YOU) with a track record of delivering results – if you are not in this category, you will not be the sought-after solution provider.

According to management expert and author Michael D. Brown, in today’s competitive, roller coaster world, you’re either a distinct and competitive brand or an extinct generic. In order to survive, prosper and achieve great success, you must become a distinct and competitive personal brand (yes, you need to become a personal brand). It is when you develop this brand that you will be able to deliver the experience that people are willing to invest the time and money it takes to recruit, hire, promote, train, and pay an employee in a high-skill, high-wage job.

There are still great opportunities for unemployed and underemployed individuals to improve their personal, professional and economic situation by mastering the formula, 4Ps + 3Ws + 1FP, and standing out. According to Brown, failing to master this formula will render you generic and receiving anemic to no attention, opportunities or investment. The proven formula to standing out and being the chosen solution provider is 4Ps + 3Ws + 1FP.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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