The State of Enterprise Crowdsourcing

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Top uses by role

There are many other types of customers using crowdsourcing, so CrowdFlower also segmented uses by role:

  • Data scientists use results from the crowd to train their machine learning algorithms and make them more efficient.
  • Data stewards turn to the crowd to help complete their master customer and product profiles.
  • Sales operations are similar to data stewards, but focus on complete customer data, and have a higher interest in social media credentials for sales and marketing efforts.
  • Digital media analysts at agencies or in-house use the crowd to interpret the sentiment of tweets and other content on social media.

Looking at both the demand side – the companies asking for work, or tasks, to be done – and the supply side – the people in the crowd completing the work, or tasks – CrowdFlower was able to show the complete landscape of enterprise crowdsourcing. The data comes from looking specifically at the types of projects their 50 largest customers are undertaking, and a survey they completed of more than 2,000 crowd “contributors” – those who complete these tasks. Through this research, they found some interesting things.

 

Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
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