The Latest on Online Consumer and E-Commerce Trends

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The Latest on Online Consumer and E-Commerce Trends-7

According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. In fact, online shopping has seen such explosive growth over the last few years that e-commerce is now outpacing brick-and-mortar businesses. In some cases, online businesses have even driven brick-and-mortar businesses out of the market altogether, like Netflix's impact on companies like Blockbuster.

E-tailers realize that consumer trends are evolving with the ever-growing online landscape, and without visibility into their market, online vendors will lose out on potential revenue.

To better understand the online consumer and the growing e-commerce marketplace, Clustrix surveyed more than 500 consumers in its "2014: The State of Online Shopping" survey. This slideshow features key findings from the survey.

 

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