The Latest on Online Consumer and E-Commerce Trends

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next The Latest on Online Consumer and E-Commerce Trends-6 Next

Consumers Don't Mind the Emails

Almost all respondents were familiar with limited-time sale event websites like HauteLook and nomorerack. Additionally, an overwhelming four-fifths (81 percent) reported that they also subscribe to such websites.

Consumers are willing to receive inbound emails from such businesses to reap the benefits of the deals they offer. These private sale sites provide exclusive discounts for high-end brands to their members over short periods of time — generally 36 or 48 hours — drawing large numbers for each of these companies. In fact, HauteLook, a company owned by Nordstrom, had over 17 million members at the beginning of 2014, a three million rise from 2013.

According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. In fact, online shopping has seen such explosive growth over the last few years that e-commerce is now outpacing brick-and-mortar businesses. In some cases, online businesses have even driven brick-and-mortar businesses out of the market altogether, like Netflix's impact on companies like Blockbuster.

E-tailers realize that consumer trends are evolving with the ever-growing online landscape, and without visibility into their market, online vendors will lose out on potential revenue.

To better understand the online consumer and the growing e-commerce marketplace, Clustrix surveyed more than 500 consumers in its "2014: The State of Online Shopping" survey. This slideshow features key findings from the survey.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
More Slideshows

eCommerce16-290x195 E-Commerce: 5 Strategies to Drive Revenue over the Holidays

With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.