The Latest on Online Consumer and E-Commerce Trends

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Cyber Monday Lures Most Consumers

In 2013, Cyber Monday sales surpassed the sales of Black Friday, and the same trend followed suit in 2014. Consumers are continuously shifting to online shops and, as such, retailers are increasing their digital presence, especially around the holidays.

For example, of the 513 consumers surveyed, nearly three-fourths of respondents (374) claimed to shop on Cyber Monday. Another 73 respondents reported they sometimes shop on Cyber Monday. Overall, Cyber Monday captures the attention of almost 90 percent of the respondents.

According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. In fact, online shopping has seen such explosive growth over the last few years that e-commerce is now outpacing brick-and-mortar businesses. In some cases, online businesses have even driven brick-and-mortar businesses out of the market altogether, like Netflix's impact on companies like Blockbuster.

E-tailers realize that consumer trends are evolving with the ever-growing online landscape, and without visibility into their market, online vendors will lose out on potential revenue.

To better understand the online consumer and the growing e-commerce marketplace, Clustrix surveyed more than 500 consumers in its "2014: The State of Online Shopping" survey. This slideshow features key findings from the survey.

 

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