The Latest on Online Consumer and E-Commerce Trends

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next The Latest on Online Consumer and E-Commerce Trends-2 Next

Consumers Can't Resist a Limited-Time Sale

Survey results show that almost 70 percent (355) of respondents would either leave a meeting, or shop online during a meeting, to get a limited-time offer.

The deals that limited-time sales websites (i.e. HauteLook and nomorerack) offer are often so extreme that consumers cannot resist them, even while in a work meeting. Oftentimes, such deals will hit a consumer's inbox in the morning hours, and by the time they get into work to check their email, an item might already be sold out. As such, limited-time sales are a foolproof way to drive website traffic.

According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. In fact, online shopping has seen such explosive growth over the last few years that e-commerce is now outpacing brick-and-mortar businesses. In some cases, online businesses have even driven brick-and-mortar businesses out of the market altogether, like Netflix's impact on companies like Blockbuster.

E-tailers realize that consumer trends are evolving with the ever-growing online landscape, and without visibility into their market, online vendors will lose out on potential revenue.

To better understand the online consumer and the growing e-commerce marketplace, Clustrix surveyed more than 500 consumers in its "2014: The State of Online Shopping" survey. This slideshow features key findings from the survey.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
More Slideshows

eCommerce16-190x128 E-Commerce: 5 Strategies to Drive Revenue over the Holidays

With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.