The Latest on Online Consumer and E-Commerce Trends

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Consumers Can't Resist a Limited-Time Sale

Survey results show that almost 70 percent (355) of respondents would either leave a meeting, or shop online during a meeting, to get a limited-time offer.

The deals that limited-time sales websites (i.e. HauteLook and nomorerack) offer are often so extreme that consumers cannot resist them, even while in a work meeting. Oftentimes, such deals will hit a consumer's inbox in the morning hours, and by the time they get into work to check their email, an item might already be sold out. As such, limited-time sales are a foolproof way to drive website traffic.

According to forecasts, worldwide business-to-consumer e-commerce spending increased by 20 percent in 2014, reaching $1.5 trillion in sales. In fact, online shopping has seen such explosive growth over the last few years that e-commerce is now outpacing brick-and-mortar businesses. In some cases, online businesses have even driven brick-and-mortar businesses out of the market altogether, like Netflix's impact on companies like Blockbuster.

E-tailers realize that consumer trends are evolving with the ever-growing online landscape, and without visibility into their market, online vendors will lose out on potential revenue.

To better understand the online consumer and the growing e-commerce marketplace, Clustrix surveyed more than 500 consumers in its "2014: The State of Online Shopping" survey. This slideshow features key findings from the survey.


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