The Evolution of Mobile: A Cultural Game Changer

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The iPhone began as a B2C device in 2007. The iPhone came in cool colors, allowed you to store and download music, call and text people, browse the Web with a comparable user experience to desktop computers, and rival Blackberry's ability to interact with email. Even with all of these features that had never existed on a single device, the main reason that people flocked to the phone in droves was its intuitive user experience that enabled even your grandmother to understand a computing device, a feat that was once never thought possible.

The iPhone was the only fully featured touch screen device that existed in the market without a physical keyboard. So the question was, would it traverse the B2E lines like the iPod, or would it only succeed in the B2C space? Would anyone move from the physical keyboard to an entirely touch screen device? Was the price too expensive? One thing was clear, the B2C space was never going to be the same again, as feature phone brands like Motorola, Nokia and Sony soon found out.

The B2E space was very apprehensive as such a device, with its lack of security, was probably not going to be a "crackberry" killer. Although the phrase “smartphone” was created in 1997, it finally became a part of the daily vernacular with the advent of the iPhone. The iPhone put together our three most significant needs: human connection and communication, boundless available information, and fun and leisure.

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.


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