The convergence of the four trends listed previously has driven the final and most important element that is shaping software usage today: the consumerization of business software, meaning a fundamental change in the way business software is presented to end users. Traditionally, software was complex and built based on usage by management, while user experience was seen as a secondary consideration. Software vendors built their own standards, and nobody knew how to use the solutions they created without extensive training, meaning that successful implementation of such solutions took months or sometimes years, depending on the size of an organization.
Today, most employees – especially the millennial generation – are literate in utilizing smartphones and apps, from calendars and social media sites, to organizational tools and on-demand services. When they install a new app on their phone, it doesn't take long for them to figure out how to use it, and they rarely need to be trained. If business solutions are built with the same principles and features, extensive training and lengthy installation training processes are no longer necessary. In comparison to a yearlong implementation and the opportunity costs tied with that, it feels like comparing a rocket ship with a horse and buggy.
In the past decade, business software usage has evolved in a number of ways to meet the changing needs of organizations in the digital age. From how software is delivered to how it is installed and used, the concept of business software is being transformed by a number of cultural and technological developments that are ultimately leading to a shift in mindset: Instead of building software for management usage, it is increasingly being built with a primary focus on the end user.
In this slideshow, Marko Kovac, CEO and founder of Repsly, a B2B SaaS field-activity management company, will highlight the top trends and cultural shifts that stand out as being the driving force behind this change, including software delivery, the mobile boom, social media and Big Data, all of which have ultimately created a consumerization of business software.
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