The Evolution of Business Software: Focus on the Consumer

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Impact of Social Media

The dawn of social media sites, such as Facebook and Twitter, in the mid-to-late 2000s also played a major role in shaping business software by ushering in a new era of communication. The Internet was now for everyone, and real-time communication and sharing became not only an accepted, but expected, part of our culture. In fact, today 74 percent of all adults use Facebook, with an even higher percentage (89 percent) of millennials having a profile on the social networking site. This need for real-time communication also extends into the business world, with organizations wanting business solutions that ease communication and visibility across every level of a company.

In the past decade, business software usage has evolved in a number of ways to meet the changing needs of organizations in the digital age. From how software is delivered to how it is installed and used, the concept of business software is being transformed by a number of cultural and technological developments that are ultimately leading to a shift in mindset: Instead of building software for management usage, it is increasingly being built with a primary focus on the end user.

In this slideshow, Marko Kovac, CEO and founder of Repsly, a B2B SaaS field-activity management company, will highlight the top trends and cultural shifts that stand out as being the driving force behind this change, including software delivery, the mobile boom, social media and Big Data, all of which have ultimately created a consumerization of business software.


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