The Culture Secret: Five Steps to Creating Your Own Company Culture

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next The Culture Secret: Five Steps to Creating Your Own Company Culture-6 Next

Values are the last of the five super important structures in creating your own unique culture. Values let the outside world know what you are all about. Company values are basically what everyone values within the organization.

To come up with your company’s values, it makes sense to get everyone’s input, as they will be the ones who need to embody them and live by them. Just take a good look around inside your company and see what the current values are and if they are not desired for the future, create values that will guide the people and the company towards success.

For example, if your company currently doesn’t communicate promptly, you wouldn’t want to state your value as “communicate when convenient,” as that value won’t allow your company to reach your potential in the future. You may want to create a value like “timely communication.” That value would attract those who value timely communication and, over time, that value will become self-managing, while helping your employees and company reach their full potential.

Make sure your values are clearly stated to demonstrate how the organization performs or will perform. Values shouldn’t have to be explained or open to interpretation.

You can have any number of values, it’s up to you, but keep in mind that your values will direct the way you do things in the future, so choose wisely.

Almost everyone has been adversely affected by the economic challenges over the past decade. Some of us have lost our jobs, houses, retirement or at least know someone personally who has. People are tired of it and won’t put up with it anymore, at least for long. We now have many more choices of where we can work, who we give our money to and where we buy things. This is the Information Age, where transparency governs everything, and word of mouth helps us decide on how we spend and what companies to support.

Today, companies are free to sell or deliver most anything, and their culture is usually based solely on that. But to ensure success, culture also needs to be structured to align with the wants, needs and demands of its employees and customers. Companies need to be transparent in “what” they do and “why” they do it to attract and retain people, and they must also treat employees and customers like they matter.

So, according to Dr. David “Doc” Vik, founder and CEO of The Culture King and author of "The Culture Secret: How to Empower People and Companies No Matter What You Sell," if you want a company that attracts and retains loyal employees and customers, is successful and will stand the test of time, creating your own unique culture is priority #1.

Unique culture, in a nutshell

Having a unique culture is the most important factor in business. When done right, it will become part of your DNA and it will attract both loyal employees and customers, allowing the employees and the company to be empowered and grow.

The challenge is that articulating “culture” within a business, in and of itself is kind of “sqwooshy.” Companies attempt to do many things to create a culture, but the anticipated positive effects are not always realized because the structure that will create the culture is, most often, the missing piece.

Keep in mind, that within all companies, there is already a culture, but it may not be what is wanted, and many times, the culture is created by default. So if you want to create your own unique culture that will help empower your employees and drive your company to success, transforming the culture you already have is a great place to start.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
More Slideshows

Five9RemoteEmployees0x 5 Best Practices to Enable Remote Workers

Recent years have seen a significant increase in the remote workforce as developments in technology have given employees the freedom to work anywhere, anytime. ...  More >>

DataM62-190x128 10 Steps for a Proper Data Governance Plan

Establishing a digital governance plan can be a challenge, but with the right education and tools, the job can be made a lot simpler. ...  More >>

PlexxiITRoles0x IT Roles: The New Faces of Network Infrastructure

The newfound emphasis on tools and service integration is shaping a new crop of industry professionals — the actual faces behind the IT infrastructure. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.