The Culture Secret: Five Steps to Creating Your Own Company Culture

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next The Culture Secret: Five Steps to Creating Your Own Company Culture-5 Next

Having or creating unique wow factors for your company may be the single most important thing in business today. Why should anyone want to work or buy from your company? What is unique about it? Does what you sell or delver, stand out from the rest?

Having a unique wow factor should not only be for what you sell, but how you deliver it, especially if you are a commodity or a service, as in those cases, what you sell may not be that unique in the first place.

Create your own unique wow factors that would set you apart, make you unique and wow your customers. You can choose from any of a number of things like: quality, value, price, service, delivery -- the list goes on. Just be different! If everyone is building fences, dig a tunnel. Be different, unique and wow them.

Important note: In creating your own unique wow factors, remember that they need to be tangible. It’s what the customers receive and not what you say you are. If you say you have the lowest prices, but that’s not what the customer receives, it’s not unique and won't wow them. You’ll know soon enough; the customers vote with their pocketbooks.

Almost everyone has been adversely affected by the economic challenges over the past decade. Some of us have lost our jobs, houses, retirement or at least know someone personally who has. People are tired of it and won’t put up with it anymore, at least for long. We now have many more choices of where we can work, who we give our money to and where we buy things. This is the Information Age, where transparency governs everything, and word of mouth helps us decide on how we spend and what companies to support.

Today, companies are free to sell or deliver most anything, and their culture is usually based solely on that. But to ensure success, culture also needs to be structured to align with the wants, needs and demands of its employees and customers. Companies need to be transparent in “what” they do and “why” they do it to attract and retain people, and they must also treat employees and customers like they matter.

So, according to Dr. David “Doc” Vik, founder and CEO of The Culture King and author of "The Culture Secret: How to Empower People and Companies No Matter What You Sell," if you want a company that attracts and retains loyal employees and customers, is successful and will stand the test of time, creating your own unique culture is priority #1.

Unique culture, in a nutshell

Having a unique culture is the most important factor in business. When done right, it will become part of your DNA and it will attract both loyal employees and customers, allowing the employees and the company to be empowered and grow.

The challenge is that articulating “culture” within a business, in and of itself is kind of “sqwooshy.” Companies attempt to do many things to create a culture, but the anticipated positive effects are not always realized because the structure that will create the culture is, most often, the missing piece.

Keep in mind, that within all companies, there is already a culture, but it may not be what is wanted, and many times, the culture is created by default. So if you want to create your own unique culture that will help empower your employees and drive your company to success, transforming the culture you already have is a great place to start.


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

More Slideshows

IT_Man89-290x195 9 Tips for Running a 'Tween' Company

Advice and tips for entrepreneurs and companies that are no longer startups but not quite ready for an IPO, also known as "tweens." ...  More >>

IT_Man88-190x128 Top 5 Trends Affecting Women-Owned Micro Businesses

Learn more about the challenges and opportunities presented to women leaders, especially micro-business owners. ...  More >>

Analytics21-190x128 5 Ways to Avoid Becoming 'Digital Prey'

Future IT leaders will need to seek technologies that eliminate silos in order to deliver the right information to the right person within the right application environment at the right time. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.