The Culture Secret: Five Steps to Creating Your Own Company Culture

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Take a good, long look at your business model. Is it in alignment with the wants, needs and demands of the customer? Is it aligned with all the possibilities and opportunities that the Information Age has to offer?

For most companies, the business models are stuck in the past and have not evolved. Here’s an interesting fact: The lifespan of an S&P company a generation ago was 50 years. Today the lifespan of an S&P company is 25 years and shrinking. Companies are dying at an unprecedented rate, and many times, it has to do with the business model not evolving with the times.

Today, in the Information Age, people have all the information they need at their fingertips on the Internet. They make their own choices and decisions of whom to work with and whom they buy from. They no longer want to be sold, have binding contracts or want to be stuck with their purchases by way of poor return policies.

The “middle person” is going away in every area of business. Most of us don’t use stockbrokers or travel agents anymore. The same will be true for any other “middle person,” which is a means to an end unless they offer a lot of value.

So if your company has its business model deeply entrenched in hard up-selling, long contracts, a middle person, or it doesn't treat the customer like they matter, you may want to change it up a bit to align with the wants, needs and demands of the customer in the Information Age. People now have a choice and a voice, and companies must evolve or dissolve.

Almost everyone has been adversely affected by the economic challenges over the past decade. Some of us have lost our jobs, houses, retirement or at least know someone personally who has. People are tired of it and won’t put up with it anymore, at least for long. We now have many more choices of where we can work, who we give our money to and where we buy things. This is the Information Age, where transparency governs everything, and word of mouth helps us decide on how we spend and what companies to support.

Today, companies are free to sell or deliver most anything, and their culture is usually based solely on that. But to ensure success, culture also needs to be structured to align with the wants, needs and demands of its employees and customers. Companies need to be transparent in “what” they do and “why” they do it to attract and retain people, and they must also treat employees and customers like they matter.

So, according to Dr. David “Doc” Vik, founder and CEO of The Culture King and author of "The Culture Secret: How to Empower People and Companies No Matter What You Sell," if you want a company that attracts and retains loyal employees and customers, is successful and will stand the test of time, creating your own unique culture is priority #1.

Unique culture, in a nutshell

Having a unique culture is the most important factor in business. When done right, it will become part of your DNA and it will attract both loyal employees and customers, allowing the employees and the company to be empowered and grow.

The challenge is that articulating “culture” within a business, in and of itself is kind of “sqwooshy.” Companies attempt to do many things to create a culture, but the anticipated positive effects are not always realized because the structure that will create the culture is, most often, the missing piece.

Keep in mind, that within all companies, there is already a culture, but it may not be what is wanted, and many times, the culture is created by default. So if you want to create your own unique culture that will help empower your employees and drive your company to success, transforming the culture you already have is a great place to start.


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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