The Culture Secret: Five Steps to Creating Your Own Company Culture

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Everyone needs a purpose in their lives, and it's just as true in businesses. The purpose is the “why” you are doing what you are doing. If your company’s purpose is only about making money, employees won’t stand behind it for long. If the purpose is compelling enough and gives them a great reason to work at your company, it will attract passionate employees who want to fulfill your company’s purpose.

If you create your purpose that will be, or can be, a benefit to humankind, not just benefiting your company, you will not only attract employees, but retain them as well, which will produce the same effect with your customers.

Make sure you also make your purpose short, memorable and repeatable, just like your vision; otherwise, your purpose won’t be remembered or repeated and won’t give a concise reason for employees to work with your company or a reason to stay.

Almost everyone has been adversely affected by the economic challenges over the past decade. Some of us have lost our jobs, houses, retirement or at least know someone personally who has. People are tired of it and won’t put up with it anymore, at least for long. We now have many more choices of where we can work, who we give our money to and where we buy things. This is the Information Age, where transparency governs everything, and word of mouth helps us decide on how we spend and what companies to support.

Today, companies are free to sell or deliver most anything, and their culture is usually based solely on that. But to ensure success, culture also needs to be structured to align with the wants, needs and demands of its employees and customers. Companies need to be transparent in “what” they do and “why” they do it to attract and retain people, and they must also treat employees and customers like they matter.

So, according to Dr. David “Doc” Vik, founder and CEO of The Culture King and author of "The Culture Secret: How to Empower People and Companies No Matter What You Sell," if you want a company that attracts and retains loyal employees and customers, is successful and will stand the test of time, creating your own unique culture is priority #1.

Unique culture, in a nutshell

Having a unique culture is the most important factor in business. When done right, it will become part of your DNA and it will attract both loyal employees and customers, allowing the employees and the company to be empowered and grow.

The challenge is that articulating “culture” within a business, in and of itself is kind of “sqwooshy.” Companies attempt to do many things to create a culture, but the anticipated positive effects are not always realized because the structure that will create the culture is, most often, the missing piece.

Keep in mind, that within all companies, there is already a culture, but it may not be what is wanted, and many times, the culture is created by default. So if you want to create your own unique culture that will help empower your employees and drive your company to success, transforming the culture you already have is a great place to start.


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