The Challenges of Gaining Useful Insight into Data

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Better Insights, Better Decisions

Respondents were split down the middle on the idea of better insights into data leading to better decision making. Almost 30 percent agreed with the idea and nearly 17 percent strongly agreed. This means about half of the respondents concede that shining a light on their dark business data would help drive better decision-making. But what jumps out is that about half of the respondents are neutral on the value of illuminating the value that they think is locked in these unstructured data.

In today's business climate, whether you're the CEO, IT administrator or a human resources manager, it's critical to be able to securely store, quickly retrieve and easily review data to make better decisions across the organization. Only a tiny percentage of respondents disagree that data insight can drive smarter business decisions.

Data is growing at an exponential rate and has been for quite some time. While most IT and business professionals would agree that accessing and managing unstructured data would provide great benefit to an organization, actually extracting useful insights can be a daunting task.

Sonian, a pioneer in cloud-based archiving, recently conducted a survey of IT professionals across a wide range of industries to gather intelligence on data management and, more specifically, the challenges around gaining useful or actionable insight from the ever-growing volume of business data. The following slides provide a glimpse into how executives are thinking about their data, or should be.


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