Enterprise software user review site G2 Crowd recently released rankings of 13 social media management products based on 350 user reviews. The Grid℠, G2 Crowd's software recommendation engine, factors in customer satisfaction reported by users and vendor scale determined from social and public data to rank products.
HootSuite and TweetDeck earned Leader status based on the vendors' high scale scores and the high customer satisfaction ratings reported by users. High Performers – which also received high customer satisfaction scores but have lower scale scores – include Sprout Social, GroSocial, AgoraPulse and Sendible.
Satisfaction rankings are generated from user reviews consisting of up to 44 questions, including ratings of features and functionality such as social campaigns, ads and analytics. Scale is calculated from vendor size, market share and social impact. Based on a combination of these scores, each product is named a leader, high performer, contender or niche.
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